To understand why we advise selling your house with an exclusive listing agreement, that is with a single real estate agent, we always ask the same question. Would we go to three different doctors when we need important health care, and carry out the treatment that each of them has indicated to us at the same time to improve ourselves? A large number of people consider that selling their house with several real estate agents at the same time will give them more options, will generate the agencies to compete with each other, and as a result they will be able to reach the desired objective in less time.
Well, in this article, we will show you the 3 main advantages that the owner gets when selling his house with an exclusive listing agreement.
ADVANTAGE # 1 – THE REAL ESTATE WITH AN EXCLUSIVE AGREEMENT WORKS MORE
If an agency has the property exclusively, it will invest more money, effort and
time to sell it, since the owner in case of not having results in the agreed time will cancel
the agreement and give it to another agency. In addition, if the property is not sold,
the real estate agency will have an unsatisfied client who will generate negative publicity.
ADVANTAGE # 2 – INFORMATION FOR DECISION MAKING IS BETTER
Selling a property requires a professional who trusts and guides us as it is something important and whose process requires at least 90 days to achieve our goal. What would happen if after 30 days of having our house in the market we only managed a few visits.
Without a doubt we should sit down with the real estate agencies to see what is happening. One of the agencies could tell us that the market is in a process of contraction, another could tell us that there are many similar properties for sale in the area, and the third could advise us to wait a little longer to see what action to take. This is the same as finding ourselves lost in the dark and hoping we won’t hit something on our way.
A professional real estate agency that works exclusively does not wait 30 days to contact the owner, but weekly contacts and is accountable to the owner to provide news and relevant information about the sale process.
ADVANTAGE # 3 – PROPERTIES WITH AN EXCLUSIVE AGREEMENT ARE SOLD IN LESS TIME
There is a reality known by the professionals of the real estate world in all countries,
and that is that internet portals that are dedicated to the sale of real estate give
priority to those ads that show the exact address where the home for sale is located because Buyers like to have this information.
These ads capture more contacts, visits and for these reasons simply sell before. By contrast, real estate agencies that do not have exclusive agreements do not usually report in advertisements that publish the exact address of the property. And the latter is for fear that your competition will copy your ads, photos or other tools they use to do marketing.
To finish, we always advise that before signing an exclusive agreement to sell a house, it
should always be studied in detail which real estate agency gives us the greatest confidence,
what service it undertakes to provide during the agreement and what terms the agreement will
have to sign.
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